In everyday life
A paper form that every office in a town copies from. Move the “date of birth” box, and every clerk who still reads the old spot copies the wrong thing, without complaint.
One case
A school’s grade system saves each test result with a field called “score”. A developer renames it to “points”. The report card service still reads “score”, finds nothing, and prints 0 for every test marked after the change. Nothing crashes, so nobody notices until parents write in.
Every case
Data lives longer than the code that wrote it, and many programs read it. The schema is the contract between all of them. Change it without telling every reader, and the readers break, often without an error: they show empty, zero or wrong values.
The word
Engineers call this
Agree the shape before you build, write it down in one place, and change it only in steps that every reader survives.