In everyday life
Flat-pack furniture: the factory takes the wardrobe apart and writes instructions, and you rebuild it at home. If you read the instructions differently from how they were meant, you build a different wardrobe.
One case
An airline’s server sends each flight date to its phone app as text: “03/04”. The server means 3 April. The app reads the text month first and shows 4 March. A test with 5 May passed, because “05/05” reads the same both ways.
Every case
Programs cannot share memory across a network, so every message is written out as text or bytes and read back on the other side. Both sides must agree on the format. Dates, decimal numbers and missing values are common places where they disagree.
The word
Engineers call this
Every time data crosses between programs, it is written out and read back. Agree the format, and test the round trip.